MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
This report uncovers 27 open-ended interviews with scholarly societies and industry representatives discussing goals, activities, issues and challenges. We listened, we learned. We identified themes and trends. And now we'd like to share our key findings.
See how your association compares to other associations across the U.S. and Canada. The 9th annual survey of association professionals provides fascinating insights into association trends over the past year.