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White Paper
Scaling Sponsored Content to Drive Revenue & Member Engagement
Tuesday, August 20, 2024 Lead Marvels Inc Explore what’s driving your advertisers’ interest in sponsored content and how your association can create scalable programs that not only build meaningful non-dues revenue streams but also enhance member engagement and trust.
White Paper
How Associations Can Leverage the Power of Microlearning
Wednesday, July 31, 2024 eLearningDOC This informative whitepaper delves into the world of microlearning, exploring its benefits, potential challenges, and best practices for implementation which empowers association members to thrive in the ever-evolving learning and development landscape.
eBook
A Guide to Creating an RFP for a New AMS
Friday, July 26, 2024 Impexium A good RFP saves time, money, and maybe even your job. It helps you receive better proposals to make an informed decision on the best AMS for your association.
Case Study
Bar Associations Partner with Lead Marvels to Grow Non-Dues Revenue and Member Engagement
Wednesday, June 5, 2024 Lead Marvels Inc Discover how 18 bar associations transformed member engagement and generated substantial non-dues revenue with minimal effort by partnering with Lead Marvels.
White Paper
Workforces at the Crossroads: Thriving Associations in a Changing Professional World
Monday, April 29, 2024 Halmyre Strategies Inc. In a rapidly changing professional landscape, staying ahead means understanding the complex challenges and unique needs of your industry. Halmyre has delved into the pressures affecting various professions—from healthcare to engineering—and our findings are essential for any association looking to thrive.
Research / Report
The 2024 Association Economic Outlook Report
Thursday, April 18, 2024 Marketing General Inc. We are delighted to announce the release of the much-anticipated 2024 Association Economic Outlook Report. This comprehensive report offers invaluable insights into the expectations and strategies of associations for the year ahead.
White Paper
What Your Sponsors Want and How to Optimize for It
Thursday, March 21, 2024 Lead Marvels Inc In this latest installment of our Association Executive Guide Series, learn how your sponsors’ marketing objectives are changing and how you can optimize your sponsorship programs to meet sponsors’ evolving needs.
Research / Report
2024 Association Survey Results
Wednesday, March 13, 2024 GrowthZone Read GrowthZone's 10th annual survey results report to see how your association compares to other associations across the US and Canada.
Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc. A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Guide
AI for Associations Success Kit
Friday, January 19, 2024 Nimble AMS Check out this success kit to learn how Artificial Intelligence can help your association stand out from industry competition and revolutionize your staff and member experience.
Case Study
How NAEA is Winning the Battle for Member Attention While Boosting Non-Dues Revenue
Thursday, January 18, 2024 Lead Marvels Inc The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc. MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.