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Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc. A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc. MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
Guide
Creating a Flexible Change Management Framework
Wednesday, November 29, 2023 Impexium Discover five change management strategies to help your organization implement, adopt, and maintain new processes and technologies.
Guide
How to Select a Credit Card Processor
Tuesday, November 7, 2023 GrowthZone Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.
eBook
5 Habits of Growth-Oriented Associations
Thursday, September 14, 2023 Impexium We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success.
White Paper
Succeed at the Speed of Business with the Right AMS
Thursday, July 13, 2023 Impexium If you are still investing more energy in running your system than serving your constituents, it’s time to look at how technology has evolved.
Guide
Become Future Ready
Wednesday, June 21, 2023 Impexium Technology must help you achieve today's strategic goals and objectives. But what about your goals for 2, 5, or 10 years from now? Will your systems grow and evolve with you?
Guide
Discover Your Ideal Members
Monday, April 17, 2023 Mercury Creative Group Connect with your ideal members to improve engagement, increase renewals, and attract the right prospects.
Guide
Abstract Management Software: Everything You Need to Know
Tuesday, March 21, 2023 Ex Ordo From sourcing a suitable conference management system to configuring your abstract management software, we guide you through the entire peer review process, and explain what comes next!
Research / Report
2022 Association Survey Results
Tuesday, February 8, 2022 GrowthZone See how your association compares to other associations across the U.S. and Canada. The 8th annual report provides fascinating insights into association trends over the past year.

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